From the Lab

Landing page & conversion blog

Practical guides on landing page design, CRO, and paid traffic strategy, written by the team that builds pages for companies running paid ads.

Apply to work with us Browse articles ↓

Conversion

What makes a landing page convert? 7 elements high-performing pages share

Most landing pages underperform not because of bad design, but because of structural mistakes that kill conversions before the visitor reads a word. Here is what separates pages that convert from ones that do not.

12 May 2026 · 8 min read

Read article →

Pricing

How much does landing page design cost? A realistic 2026 guide

DIY builders, freelancers, or a specialist agency, the options range from $50/month to $10,000 per project. Here is what you actually get at each price point and how to decide which makes sense for your situation.

Strategy

Landing page vs website: which one does your ad campaign actually need?

Sending paid traffic to your homepage is one of the most common and expensive mistakes in digital advertising. Here is why dedicated landing pages outperform websites for campaigns, and when each is the right tool.

Analytics

How to measure landing page performance: the metrics that actually matter

Most teams track the wrong things on their landing pages. Here are the seven metrics that actually tell you whether your page is working, and what to do when each one is off.

Process

How to brief a landing page designer (and get it right first time)

A vague brief produces a vague landing page. Here is exactly what information a designer needs from you before they start, and how to structure it so the project runs smoothly from day one.

Conversion

Direct response vs brand design: why your beautiful site isn't converting

There are two fundamentally different design philosophies in marketing. Understanding which one applies to your landing page is the difference between a page that wins awards and one that wins customers.